How KFC Malaysia handled a social media disaster?
KFC was wise to embrace the web (where news of the problem initially took off) to make amends and welcome feedback — essentially fighting fire with fire, so to speak. The video communicated its apology and took steps forward succinctly and responsibly.
What did KFC get sued for?
In a statement, the Xuhui District People’s Court claimed the three companies had “damaged KFC’s reputation” and “caused it economic losses” by allowing the rumors to be spread by its users. According to Reuters, Yum! Brands won the lawsuit, but was only awarded a small fraction of the damages sought.
How KFC uses social media?
KFC updated their customers via their social media channels, writing light-hearted, tongue-in-cheek posts to get their message across. They even set up a new web page for customers to find their nearest open store and an online chatbot dubbed #wheresmychicken for Twitter users to find their nearest store.
What does KFC spend their money on?
Kentucky Fried Chicken is increasing its advertising spend by 36 per cent to £16.5m, in an effort to match fast-food rivals McDonald’s and Burger King. Kentucky Fried Chicken is increasing its advertising spend by 36 per cent to &£16.5m, in an effort to match fast-food rivals McDonald’s and Burger King.
What is KFC controversy?
KFC and Pizza Hut have apologised after receiving backlashes on social media over their post on Kashmir (AP) 1 min read . Updated: 08 Feb 2022, 08:02 AM IST Livemint. In a social media post, a verified account of KFC had supported the separatists in Kashmir and posted ‘Kashmir belongs to Kashmiris’
Who is KFC’s target audience?
“Our target audience tends to be young adults and busy families who are becoming more and more reliant on their mobile devices to make their lives easier.
How KFC used social media to turn haters of its fries into fans case study?
The campaign – ‘Ain’t No Small Fry’ – launched on Twitter with KFC paying to promote criticism of its old chips to existing KFC fans, and those who had tried and criticised its chips. This was backed up in traditional media, where KFC paid to amplify the abuse in outdoor and national press.
Who brought KFC to Malaysia?
Ethix: What was your role in bringing Kentucky Fried Chicken and pizza to Malaysia? Dato’ George Ting: I joined KFC in 1982 when they had only 17 restaurants in Malaysia. I was supposed to give it a six-month trial, but that turned out to be many years because I enjoyed what I was doing.
What is boycott KFC?
and Yum Brands Inc.’s KFC, trended on social media in India on Tuesday, with calls for boycotts after some of their affiliates in Pakistan posted support for people in the disputed region of Kashmir. Other brands that were targeted on Twitter included South Korea’s Hyundai Motor Co.
Did KFC Malaysia staff tamper with food?
The social media disaster started last October when someone sent a video clip to KFC Malaysia that shows a staff member tampering with the food while preparing it. We did a quick search and found these two videos, which likely show the offending incidents:
Did you know there was a problem brewing at KFC Malaysia?
But many might not have realized that such a big problem was brewing at KFC Malaysia since the fast food chain’s PR folks, in my opinion, did a pretty good job in handling the case. The social media disaster started last October when someone sent a video clip to KFC Malaysia that shows a staff member tampering with the food while preparing it.
What is the purpose of the KFC case study?
This case study is done to provide more literature on Food & Beverages field of how the company settle and solve the crisis. Besides that, this case study is also done to understand the channel used by the Food & Beverages company while counter the problem and to help KFC Malaysia Holding to improve their services in the future.